Most plumbers should start Google Ads with phrase match, add exact match for proven high-intent terms, and test broad match only after tracking, negatives, and bidding data are in place. This guide explains how each match type works and how to protect your budget from irrelevant clicks.
Add commentNegative keywords prevent plumbing ads from appearing on irrelevant searches like DIY tutorials, job listings, and parts stores. This guide explains how to find wasted spend, choose the right negative match types, and keep your Google Ads budget focused on qualified calls.
Add commentGetting plumbing calls from Google Ads does not mean your campaign is working. This article explains how to diagnose whether the problem is bad targeting, poor lead quality, or a phone process that is losing qualified jobs.
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Reducing cost-per-click without sacrificing traffic quality requires deliberate strategy, not just lower bids. Learn how Adwest approaches the CPC-quality balance with Quality Score improvement, negative keyword management, campaign restructuring, and transparent reporting.
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