Most plumbers should start Google Ads with phrase match, add exact match for proven high-intent terms, and test broad match only after tracking, negatives, and bidding data are in place. This guide explains how each match type works and how to protect your budget from irrelevant clicks.
Add commentNegative keywords prevent plumbing ads from appearing on irrelevant searches like DIY tutorials, job listings, and parts stores. This guide explains how to find wasted spend, choose the right negative match types, and keep your Google Ads budget focused on qualified calls.
Add commentHVAC companies that advertise repair, maintenance, and replacement as one campaign weaken all three. This guide explains how to separate each service type across campaigns, landing pages, messaging, and tracking so your advertising reaches the right customer with the right message.
Add commentHVAC PPC costs usually rise in summer and winter because more contractors compete for the same high-intent Google searches. Learn how Google Ads auction pressure works, how to judge CPC vs. cost per lead, and when higher seasonal spend still makes business sense.
Add commentTracking only form submissions gives your HVAC Google Ads campaign an incomplete picture of real lead volume and revenue performance. Learn which conversion signals to capture—from qualified phone calls and bookings to offline revenue data—so Smart Bidding can optimize for actual business outcomes.
Add commentGoogle Ads is generally worth it for plumbing companies because plumbing searches carry high urgency and strong intent. But results depend on campaign structure, landing pages, call tracking, phone coverage, and budget.
Add commentGetting plumbing calls from Google Ads does not mean your campaign is working. This article explains how to diagnose whether the problem is bad targeting, poor lead quality, or a phone process that is losing qualified jobs.
Add commentPlumber PPC management includes two separate costs: ad spend paid to Google and a management fee paid to the agency. This guide explains typical pricing, what drives costs in the plumbing industry, and how to evaluate whether your PPC investment is producing qualified calls and booked jobs.
Add commentPlumbing Google Ads usually perform better when they send visitors to a dedicated service landing page instead of a homepage. This article explains how landing pages improve message match, Quality Score, conversion rates, and campaign tracking for plumbing companies.
Add commentLearn why plumbing companies should separate emergency and non-emergency Google Ads campaigns to improve budget control, lead quality, and conversion tracking. This guide covers campaign structure, keyword strategy, landing pages, budget allocation, and measurement for both service types.
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