Tag Archive: ROAS

Can Adwest Help You Lower Your Cost-Per-Click Without Sacrificing Traffic Quality?

Reducing cost-per-click without sacrificing traffic quality requires deliberate strategy, not just lower bids. Learn how Adwest approaches the CPC-quality balance with Quality Score improvement, negative keyword management, campaign restructuring, and transparent reporting.

July 31, 2026 11:54 pm by adwest Add comment

What a Home Services Marketing Report Must Show to Prove Which Campaigns Drive Revenue

Learn what a home services marketing report must include to prove which campaigns generate completed, invoiced jobs. This guide explains the metrics, attribution, call tracking, and CRM integration needed to connect ad spend to revenue.

11:52 pm by adwest Add comment